LibGuides: eBooks: Business & Marketing

Business

Conversations On Ethics And Business: A Guide To Thinking About Workplace Ethics by Randy Richards, Author;Borna Jalsenjak, Author;Kristijan Krkac, Author
ISBN: 9781804410080

Publication Date: 2023

Conversations about real-life ethically challenging situations form the core of the book, aimed specifically at business school teachers and students. Conversations on Ethics and Business offers a direct line and insight into workplace ethics for an undergraduate and graduate audience. Each topical ‘conversation'is followed by a curated and guided list of additional readings. The book also offers an introduction to business ethics for working professionals who may not have had any formal exposure to ethical examination of the typical problems of running a business. The authors approach business ethics as an integrative part of everyday business decisions, with the aim of promoting better choices, and creating value for various stakeholders. Filled with real-world examples, Conversations on Ethics and Business serves as a primer for all readers interested in business ethics, and applied ethics in general.
Revolutionizing Business Operations : How to Build Dynamic Processes for Enduring Competitive Advantage by Tony Saldanha; Filippo Passerini
ISBN: 9781523003990

Publication Date: 2023

Don't risk the dire consequences of your work processes becoming obsolete-discover a powerful model for constant, ongoing, enterprise-wide process evolution and optimization.If you have a great product, but don't have the operations in place to efficiently and effectively support it-production, manufacturing, sales, finance, human resources, etc.-you won't succeed. Product innovation is seen as flashier and so gets far more attention, but you can create an enduring competitive advantage by revolutionizing business operations. The problem is most attempts to improve business operations are reactive, sporadic, and siloed. Tony Saldanha and Filippo Passerini's Dynamic Process Transformation model provides a living model for constant, ongoing process evolution and optimization. The authors focus on maximizing three drivers of change. First, open market rules-each business process must be run as a separate business, instead of via monolithic mandates coming down from on high. Second, there must be unified accountability- outcomes must be clear and consistent across the company, instead of being siloed within departments. And third, there needs to be a dynamic operating engine, a methodology to convert the constantly changing business process goals into tactical day-to-day employee actions.With numerous examples from leading companies, this book shows how to proactively keep business processes across the company from becoming obsolete and take advantage of a neglected key to success.
Understanding Business Valuation, 6th Edition by Gary R. Trugman (Contribution by)
ISBN: 9781621502586

Publication Date: 2022-03-15

In this exciting new edition of Understanding Business Valuation, Gary Trugman takes his characteristic talent for simplifying the technical and complex to even greater heights. In his easy-to-read and understand style he covers all the bases with valuation approaches, methods, and techniques. Trugman identifies critical points in his callout notes throughout the publication. This book is ideal for practitioners of any experience level as well as for onboarding and training new or junior level analysts. It features a companion website and corresponding training programs.6th edition updates include:An expanded section on personal goodwillAn expanded report-writing section that also trains on creating a solid rebuttal reportA companion website for access to case studies, data samples, case law, and moreAn extensive bibliographyUpdated real-world examples and exhibits
Running & Growing a Business QuickStart Guide by Ken Colwell
ISBN: 9781636100630

Publication Date: 2022-09-19

The Best Book For New Or Experienced Entrepreneurs Who Want To Grow Their Business!You've started a brand-new business. Are you ready to crush the competition?It's no secret that starting a new business isn't easy. Once everything is up and running, however, entrepreneurs face a new set of challenges. It's time to leave the uncertainty behind and start scaling the success of your business.Best-selling author, professor, and consultant Ken Colwell, PhD, MBA knows what it takes to fuel the growth that brings a new business out of the early startup days and into a new phase of profitability.Drawing on nearly three decades of hands-on experience, Colwell lays out the clearest path yet for new entrepreneurs who need to manage hiring, daily operations, and business growth while developing critical leadership, time management, and growth mindset skills.It doesn't matter if your company is two weeks old or two years old-this book will teach you how to scale operations, strengthen your bottom line, and build a resilient business that stands out from the competition for years to come!Running and Growing a Business QuickStart Guide Is Perfect For: - New or experienced entrepreneurs getting their businesses off the ground - First-time entrepreneurs planning for the future - Current business owners who are struggling to scale or aren't happy with their rate of growth - New managers, new startup hires, or current employees angling for a promotion - Anyone who wants to get a better picture of how best to manage a business for the long term.
Start Your Dream Business Today by James G. Palumbo
ISBN: 9781722505738

Publication Date: 2022-05-24

This energizing, entertaining, yet practical guide will launch you into an entrepreneurial career that will immediately make your life - as well as those around you better. Most people are not able to make the practical connection from observing their community and the world around them to what a great business idea looks like. They need a blueprint...not only an idea of what kind of business to start, but tips and techniques on how to make it work. The Biblenomics(tm) approach and philosophy with principles that are guaranteed to work will not only put great opportunities within your grasp, but you'll see that making money is easy and there is no mystery or secret to achieving success. In fact, the only thing that can kill your dreams is you. With profiles in creativity, and the mission of empowering people with a dream and the drive to succeed, the author will inspire you with his knowledge of: Why be an entrepreneur Stories of entrepreneurs who pioneered a niche or a great idea 101 Business that require no money or education How to get started Marketing advice Tips and techniques for building your business Suggestions for horizontal growth Suggestions for vertical growth Variations How to write a mini-business plan The foundation stones upon which every good business is built How to differentiate yourself from similar businesses The opportunity to be an entrepreneur is for everyone, everywhere. We all long for the dignity of financial independence. Let this book empower, equip and teach you to build your own dream.
Building Business Capacity by Sheryl Hardin
ISBN: 9781637422663

Publication Date: 2022-07-09

Change your future for the better by growing a small business fraction by fraction. Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for decades. Walk through useful exercises, checklists, questionnaires, forms, and templates designed to help entrepreneurs like you gain clarity into the most essential aspects of successfully doing business because you deserve success. Too many business books talk about why to go into business. Some may even tell you what you should do once you start. However too few answer the question of how to run your business while growing capacity. As it turns out there is a secret to success. Proven best practices are best practices for a reason. It does not matter if you run a 10-person business or a 10,000-person conglomerate. Adhering to best practices creates the infrastructure and environment necessary to grow capacity and be successful. Building Small Business Capacity allows you to take advantage of strategies and tools you can integrate into your business today to run more efficiently and effectively starting tomorrow.
Business Ethics, Seventh Edition by Joseph W. Weiss
ISBN: 9781523091553

Publication Date: 2021-11-23

The seventh edition of this pragmatic guide to determining right and wrong in the workplace is updated with new case studies, exercises, and ancillary materials. Joseph Weiss's Business Ethics is a pragmatic, hands-on guide for determining right and wrong in the business world. To be socially responsible and ethical, Weiss maintains, businesses must acknowledge the impact their decisions can have on the world beyond their walls. An advantage of the book is the integration of a stakeholder perspective with an issues and crisis management approach so students can look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss includes twenty-three cases that immerse students directly in contemporary ethical dilemmas. Eight new cases in this edition include Facebook's (mis)use of customer data, the impact of COVID-19 on higher education, the opioid epidemic, the rise of Uber, the rapid growth of AI, safety concerns over the Boeing 737, the Wells Fargo false saving accounts scandal, and plastics being dumped into the ocean. Several chapters feature a unique point/counterpoint exercise that challenges students to argue both sides of a heated ethical issue. This edition has eleven new point/counterpoint exercises, addressing questions like, Should tech giants be broken apart? What is the line between free speech and dangerous disinformation? Has the Me Too movement gone too far? As with previous editions, the seventh edition features a complete set of ancillary materials for instructors: teaching guides, test banks, and PowerPoint presentations.
Start Your Own Business by The Staff of Entrepreneur Media
ISBN: 9781642011357

Publication Date: 2021-08-10

Be Your Own Boss Whether you're looking to earn extra money or are ready to grow a side hustle into a real business, this fully updated 2021 Edition of Start Your Own Business is your first step toward entrepreneurship. Now in its 8th edition, this timely business bible presents covers how to plan, market, and maximize profits during your first three years. more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, with guidance and inspiration from successful business owners, business and financial experts, marketers, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before launching your startup, securing financing and venture capital, positioning and marketing your new idea, and growing your business from startup to household name. Learn how to: Avoid analysis paralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Propose and win funding from venture capitalists, government programs, and banks Evaluate locations and whether a co-working space is the right move Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media Cover your bases when you hire and manage employees
Global Business by Nader H. Asgary; Massood V. Samii; Dina Frutos-Bencze; Hossein Varamini
ISBN: 9781648023446

Publication Date: 2020-12-16

The arrival of the COVID-19 pandemic throughout the globe at the end of 2019 turned global business upside down. It forced the closure of many businesses, disrupted global supply chains, reduced travel across borders, and created fear about face-to-face interactions. As the lockdowns in many countries created uncertainty about the future business activities, global business leaders were scrambling to find new strategies to safely re-establish their business relationships with their stakeholders. The existing historical economic, social, and racial injustice in the American society toward Black, Indigenous, and People of Color was compounded by the COVID-19. This led the movements of the Black Lives Matter to reenergize and become a global phenomenon. The horrific and sad death of George Floyd and many others triggered huge global movements to demand respect for human rights and dignity for all. Additionally, climate change and environmental degradation have caused unprecedented forests fires, more frequent and damaging hurricanes, and migration demand a revived global business book. This third edition of Global Business: An Economic, Social, and Environmental Perspective incorporates global business issues related to COVID-19, the economic and social injustice of BIPOC, and environmental degradation where it is appropriate. The reader will understand the impact of these critical global business issues discussed in the book through examples, case studies and thought-provoking discussions. These challenges require businesses, governments, and the active engagement of citizens to succeed. The aim of this book is to bring these issues for discussion and action by these stakeholders. Each chapter includes supplementary PowerPoint slides, Test-Bank, and Teaching notes that are available for instructors only.

Marketing

Content Is King by Laura Briggs
ISBN: 9781642011173

Publication Date: 2023-04-11

Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: Build your content marketing strategy from scratch Define your Unique Value Proposition and tell your own story Navigate Search Engine Optimization and direct high-volume traffic to your platform Discern your buyer's journey to customize and enhance your patron's experience Take your content to new heights with top-grade editorial, today!
Digital Marketing QuickStart Guide by Benjamin Sweeney
ISBN: 9781945051098

Publication Date: 2022-04-25

In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.
The Great Digital Transformation by Gerard Szatvanyi
ISBN: 9781955884457

Publication Date: 2023-04-04

Creating a website and digitizing processes may have seemed cutting edge at one time; but technologies have continued to advance, and retailers must keep up. Gerard Szatvanyi, an entrepreneur and founder of OSF Digital, a leading Salesforce partner, knows firsthand what it takes to remain on top (and not become obsolete) in today's connected retail world. Global brands and companies of all sizes have turned to him, time and again, to help them through their own digital transformation journeys. Thanks to the expertise of Szatvanyi and his team, these retailers have been able to avoid the red. Better yet, they have built systems that support customer interactions and enable an integrated, experience-driven path forward. What does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn't shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable "around the fireplace" style, he extends his hand and invites readers to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless. Szatvanyi points out that the starting line is not a budget review or the development of a to-do list. Rather, it's a thinking exercise; a conversation, if you will, about what could be. In his pragmatic way, Szatvanyi turns the complicated topic of digital transformation into easy-to-digest segments. What other strategy allows you to play video games for a few hours and try on headsets? Yet that's exactly what Szatvanyi advises. Doing so can help readers understand the potential of these technologies. After engaging in up-and-coming channels, it's often easier to imagine ways to use them to interact with customers. With personal examples and case studies sprinkled throughout, readers shift from thinking about new ways to live and work to seeing them in action.
No B. S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy; Kim Walsh Phillips
ISBN: 9781599186627

Publication Date: 2020-05-19

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" Harness the biggest secret in social media--offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Ultimate Guide to Social Media Marketing by Eric Butow;Jenn Herman;Stephanie Liu;Amanda Robinson
ISBN: 9781613084328

Publication Date: 2020

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time